BOSS X RUSSELL ATHLETIC COLLABORATION SET TO LAUNCH IN SINGAPORE
What happens when two innovators in different fields get together? They create a completely new space fit for a new generation. Meet BOSS x Russell Athletic: the collaboration fusing the art of tailoring with the nostalgic storytelling of classic sports wear to offer the sort of pioneering attitude that today’s tastemakers are looking for.
The BOSS x Russell Athletic collaboration brings a fresh, new take on a twist of the classic and the contemporary as both pioneers in fashion introduce a collection that celebrates innovation and creativity. The collaboration between both brands launched globally on March 24, 2021 through a digital event on boss.com, featuring Ashley Graham, Bella Hadid,
Keith Powers, Lucky Blue Smith, Precious Lee and more.
The BOSS x Russell Athletic Showcase at Mandarin Gallery, Singapore
The BOSS x Russell Athletic collection will be launching in Singapore on April 22, 2021 in BOSS’ Store in Mandarin Gallery, Singapore and it will house the exclusive BOSS x Russell Athletic collaboration. Featuring unisex pieces, the collection brings together the best of both worlds, uniting archive inspiration from each to drive change and create something new. Russell Athletic’s iconic aesthetic, rooted in American sportswear, is united with BOSS’s tailored approach. The nostalgic storytelling of classic sportswear meets the art of tailoring.
To celebrate the arrival of the collection in Singapore, BOSS will showcase an immersive, off-court experience located outside the Mandarin Gallery entrance along Orchard Road. Modelled after a basketball court, highlights include a pink vending machine displaying a curated selection of BOSS x Russell Athletic off-court classics and limited-edition BOSS x Russell Athletic basketballs, and a striking basketball court and bleachers display for photo opportunities.
BOSS and Russell Athletic invite you to challenge yourself with an AR basketball game that is available in-store via a QR code. Own your game from your mobile phones and test your skills at the hoop. The game features a built-in leaderboard and the highest scorers weekly from April 22 till May 8 will stand a chance to win an exclusive BOSS x Russell Athletic basketball.
The multi-channel #BOSSxRussellAthletic activation will include a social media campaign featuring a diverse group of local talents. The assets will also include players from the Singapore Slingers like Delvin Goh, Lavin Raj, Ng Han Bin and Xavier Alexander showing off their skills using the signature BOSS x Russell Athletic pink basketball.
The BOSS x Russell Athletic showcase is located outside the Mandarin Gallery entrance along Orchard Road, and open to the public from 22 April – 10 May 2021.
The BOSS x Russell Athletic collection will be available in Singapore at BOSS Mandarin Gallery (#01-06) from 22 April 2021.